Event Details

The Essential FREE Website Effectiveness Toolkit


Time:08:00 - 09:30


Contact:Harts Accountants

Location:Harts Limited, Westminster Road, Macclesfield, SK101BX

No registration allowed

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Event Information

The Essential FREE Website Effectiveness Toolkit

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Determining a website ROI is frequently a challenge for businesses – so often it is seen as an obligatory marketing channel, yet beyond counting emails, very few operators know how they can measure the value that they are getting for their investment.

There are many tools available to give a deep insight into a website and its appeal to an audience. The most powerful of these is Google Analytics - a free resource with a huge range of measurement tools which will pinpoint how your audience engages with your site, which areas to focus on for development, which have the greatest appeal, and how to calculate whether the marketing budget is being well-spent.

This non-technical presentation gives an overview of Analytics, the website design elements which will heighten audience response, and how to develop a site that will match the business objectives for the least wasted expenditure


Harts Limited, Westminster Road, Macclesfield